^ Click the above link to read the news story
I don't know about you, but I don't see QR (quick response) codes very much at all. When I do... sure I'll check them out. The problem is, the information that the QR code takes you to is pretty much the same information that was put on whatever it was that the QR code was attached to. So, what's the point? Maybe companies don't understand that the flyer or advertisement that they put a QR code on shouldn't have the exact same information that the QR code takes you to, or maybe I just don't understand what they're all about.
Apparently, I'm not the only one. According to a study, "Archrival, a research group that focuses on youth marketing, surveyed 500 students at 24 colleges and universities across the United States. They found that although about 80% of students owned a smartphone and had previously seen a QR code, only about 20% were able to successfully scan the example QR code they were shown. Furthermore, about 75% said they were unlikely to scan a QR code in the future."
If you have a QR scanner, see where this takes you! :)
To be perfectly honest they have to give some incentives or better reasons of why we should use them.
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